Fecha Publicación: 12-09-2025

In the world of finance, the phrase “Cash is King” has stood the test of time. In moments of market volatility, those who hold liquidity have a significant advantage among others, setting the terms, capitalizing on opportunities, and effectively navigating market uncertainty. Each market has its own currency. Today, Mexico’s electricity sector faces a similar reality: Generation is King. With industrial demand surging, reserve margins tightening, and new capacity stalled by regulatory and transmission bottlenecks, the true currency of the market is megawatts. Companies that own generation are evolving beyond their traditional role as mere suppliers. They now function as market makers, dictating prices, shaping contracts, and ultimately determining how market players interact and how industries pay for electricity.

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